Al-Hamed on Media Adaptability

His Excellency Abdullah bin Mohammed bin Batti Al Hamed, Chairman of the National Media Authority in the UAE, emphasized that the development of the media sector is based on listening to those in the field and understanding their needs, with a focus on direct and ongoing dialogue with journalists and content creators. He stressed the importance of strengthening cooperation between the authority and media institutions, investing in talent, and using technology responsibly to keep pace with rapid changes in the media landscape. He also affirmed that national media should reflect the values of the UAE and showcase its achievements, while maintaining professionalism and credibility, making it an effective tool for building awareness and strengthening national identity.

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