Asian Football Confederation partners with Al Rajhi Bank

The Asian Football Confederation has signed a strategic partnership agreement with Al Rajhi Bank to serve as the official sponsor of Asian club matches from 2026 to 2029 in Saudi Arabia. The sponsorship covers three major tournaments: the Elite AFC Champions League, the Second AFC Champions League, and the AFC Women's Champions League. The bank will organize interactive fan events within Saudi Arabia, such as "Coin Toss" and the "Players' Kids" program, aimed at enhancing the spectator experience throughout the tournament stages. This partnership represents an expansion of collaboration between the two parties and reaffirms Saudi Arabia’s prominent position in hosting major sporting events.

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