Saudi Digital Ad Spend Up 25 Percent

Digital advertising spending in Saudi Arabia has increased by 25% annually, reaching nearly $300 million by July 2026. Digital ads are expected to grow to approximately 330 billion impressions, a 15% increase. Instagram led the advertising channels with a spending of $110 million, accounting for 43.8% of social media advertising expenditure. Meanwhile, the e-commerce and packaged consumer goods sectors experienced significant growth. It is projected that digital spending in Saudi Arabia will reach $334 million in 2026, reflecting a 27% increase driven by heightened social media activity and expanded e-commerce. This growth is further influenced by the widespread impact of artificial intelligence on content and advertising strategies.

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