Apple targets rivals with new Mac devices

Apple has launched new desktop computers called the "Mac Mini" and "Mac Studio," which are focused on demanding artificial intelligence tasks. They are priced at around $20,000 and feature advanced local processing. Through these devices, Apple aims to compete with tech giants Microsoft and Nvidia, targeting to increase its market share in AI computing, especially as demand for complex tasks like coding and business applications continues to rise. Apple, which currently holds a small market share of 4.6% in corporate computers, hopes to leverage its technology to improve performance, particularly in battery life, to compete with leading companies in the AI market.

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