Apple spearheads foldable phone revival
Counterpoint Research expects the foldable phone market to return to growth in the second half of 2026, with shipments rising by 23% during the year, following a 13% decline in the first half. Apple is projected to control 27% of total shipments upon launching its foldable phones in the second half of the year, primarily relying on the book-style (clamshell) design. Meanwhile, Samsung remains the leader with a 33% market share, as the foldable phone market begins shifting toward book-like designs, which are expected to account for 81% of the market by 2026. The firm also anticipates Apple's share to increase to 42% by 2030, supported by an annual compound market growth rate of 15%.
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