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The article focused on how Arab journalism and media are confronting the phenomenon of fake news and deepfakes used for deception and distortion of the truth, especially through social media platforms. It examined how a fake campaign was carried out by programmers using artificial intelligence to create a fraudulent page impersonating the "Al-Bayan" newspaper, which included a sports news story about Al Ain club's victory over Al Nassr, with meticulous forgery in both content and design based on the newspaper’s visual identity. The article emphasized that the "X" platform (formerly Twitter) intervened to warn the public about these false reports, clearly highlighting the differences between the authentic and fake pages in terms of layout, colors, and phrasing. The findings indicate that such deepfakes aim to incite controversy and influence public opinion, with a significant portion of the audience being aware of the deception. Media outlets have responded to this phenomenon through awareness campaigns and warnings.

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