Amazon Challenging Walmart's Hold

Amazon has launched the "Mercury" project to expand its same-day delivery and fulfillment network across the United States, aiming to increase the number of facilities to more than 1,000 locations by 2031, up from 85 currently. The project targets reducing the distances between delivery centers and customers so that 80% of Prime delivery partners are within 10 miles, thereby speeding up deliveries and boosting consumption. The company anticipates that same-day delivery centers will account for 28% of orders by 2029, rising to 50% by 2035, with an initial investment of $6.8 billion. It is also expected that the project will generate approximately $7.1 billion in economic value over ten years. This expansion aims to counter Walmart's dominance in the daily essentials market by bringing products closer to customers, especially in the food and basic goods sectors.

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