Benfica and Adidas extend partnership and training center deal

Adidas has extended its partnership with Portuguese club Benfica until 2033, increasing the agreement's value to 120 million euros, with an average of 20 million euros annually, doubling the club's previous earnings. The new contract includes naming rights for the training and development center in Seixal as "adidas Benfica Campus," strengthening the company's presence within the club's facilities and extending the collaboration. It also covers outfitting the club's teams across various sports and broadens the commercial relationship between the two parties. This long-term partnership is among the oldest in Portuguese football and underscores European clubs’ trend toward enhancing sponsorship deals with broader commercial assets that go beyond apparel and sports equipment.

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