Loomi Expands Motorcycle Fleet Sevenfold

The value of Lumi's rental fleet in Saudi Arabia has increased to more than 70 motorcycles, representing a growth of over seven times since the company launched its activities in September 2022. At the start of operations, the fleet consisted of only 10 motorcycles. The company is working to attract tourists from the West and South Asia to organize exploratory tours in Saudi regions such as Al-Ula and Khobar. It is the only company in the country collaborating with Harley Davidson and BMW. Additionally, Lumi is preparing to launch the "Fast Track" service, which allows customers to pick up vehicles quickly without the need for rental offices, utilizing artificial intelligence to customize and dynamically price vehicles, thereby enhancing efficiency and improving the customer experience. By the end of 2025, the company’s total fleet exceeded 34,000 vehicles, with revenues of 1.67 billion SAR and a net profit of 198.1 million SAR, supported by a network of 41 branches across Saudi Arabia.

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