Seer Reveals First EV Launch in Saudi Arabia

SIR National Cars, the first Saudi automotive brand, announced that its flagship electric vehicles will be launched on September 21, 2026. The lineup includes sedan and SUV categories. This launch is part of Saudi Arabia's efforts to achieve its Vision 2030 and strengthen its position in the automotive industry, with a focus on increasing local content to 45% by 2034. The company is expected to contribute approximately $8 billion to the gross domestic product (GDP), $21 billion to the trade balance, and create 30,000 jobs, with Saudis accounting for 80% of these opportunities.

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