Saudi Arabia eyes merging EA and SABIC for a gaming leader

Reports indicate that Saudi Arabia's Public Investment Fund is considering merging Electronic Arts (EA) with Savvy Games in order to create one of the world's largest gaming companies, bringing together popular titles such as Madden NFL and Pokémon Go under a single entity. The goal of this merger is to strengthen the fund’s strategy in the gaming sector, which is valued at approximately $214 billion, by improving coordination among its assets and facilitating acquisitions and game development. The deal is expected to be delayed until Savvy completes its $6 billion acquisition of the Chinese mobile gaming company Monton, amid warnings of potential regulatory challenges related to antitrust concerns. This development reflects Saudi Arabia's broader effort to diversify its economy by bolstering the gaming industry as part of Vision 2030.

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