Saudis Shift Travel Destinations

Saudi tourism experienced a significant transformation in 2026, shifting from a decline in outbound travel to increased demand for domestic tourism, despite regional challenges. Data showed that 46% of travel bookings made by Saudi travelers during the first seven months of the year were for domestic trips, with hotel reservations rising by 13% and the average stay increasing to 44 nights. Notably, overnight stays in Mecca and Medina increased by 53%, especially at Red Sea destinations, where nights booked soared by more than 4,000% compared to the previous year. There was a growing trend towards domestic destinations such as Taif, Asir, and Al-Ula. According to the company, European and international destinations like Paris, London, Moscow, Athens, as well as cities in Egypt and East Asia, experienced increased demand. Meanwhile, the share of national airlines grew by 8%, with travelers favoring higher-starred hotels (4 and 5 stars), which accounted for 74% of total nights booked. The report also highlighted a rising reliance on digital payment methods, particularly "buy now, pay later," with Apple Pay payments increasing to 44%. Despite regional tensions, the Saudi tourism sector demonstrated great resilience, with a 16% increase in domestic tourists and an 8% rise in their spending, reflecting the industry's adaptability and the growing local interest in tourism.

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