Milaf International: Visits to Saudi Arabia Initiative Surge

Milaf Global, a company affiliated with the Saudi Public Investment Fund, launched the initiative "Saudi Arabia... Unlimited Horizons" at Selfridges in London, aimed at enhancing the presence of Saudi products and brands on the global stage. The initiative lasted for six weeks, from July 27 to September 5, 2026, and achieved a more than 361% increase in total visits compared to the previous year. It featured over 25 Saudi brands from diverse sectors such as food, fashion, beauty, fragrances, jewelry, and lifestyle. The initiative serves as a platform for trade and culture, demonstrating the evolution of Saudi products and their ability to compete internationally. It also highlights the kingdom’s cultural heritage while adapting to the global market. This move represents an important step in connecting national products with international opportunities and enhancing their global presence.

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تنويه: هذا ملخص تم إنشاؤه بواسطة الذكاء الاصطناعي

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