Transfer window shifts club ownership

Since the beginning of 2026 until now, there have been widespread movements in the global sports club ownership market. Soccer stars such as Lionel Messi and Cristiano Ronaldo have invested in European clubs; Messi purchased the Spanish club Cornella, while Ronaldo acquired 25% of Almeria, though the financial terms were not disclosed. In Saudi Arabia, 70% of Al Hilal Club was sold to the Kingdom Holding Company for 840 million riyals, with an equity valuation of 1.2 billion riyals, aiming to enhance commercial performance and develop infrastructure. Negotiations are also underway to sell approximately 30% of Liverpool FC for around 1.35 billion British pounds. Ownership movements are also occurring in France and Germany, with a focus on expanding investments and increasing the share of personal ownership in clubs. This reflects a shift in the sports market towards a more commercial environment, increasingly reliant on branding, broadcasting rights, and infrastructure investments.

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