Price war ends as spot trading transforms China

The e-commerce market in China is shifting towards a new model focused on "instant retail," where consumers can order a wide range of products—such as electronics, flowers, cosmetics, and medicines—and receive them within approximately 60 minutes. This service has become a key aspect of competition among companies like Meituan, Alibaba, and JD.com, with firms investing billions of yuan in discounts, free delivery, and incentives to attract users. The market is expected to grow to around 1.2 trillion yuan (177 billion dollars) by the end of the year, with an annual growth rate of 12.6% projected until 2030. This shift also reflects changing consumer behaviors, as people become accustomed to receiving products instantly, which pressures traditional retail models and forces companies to focus on expanding delivery infrastructure and ensuring profitability rather than relying solely on discounts. Although current competition has led to losses for some firms, the future trend emphasizes improving delivery networks and achieving profits through product and infrastructure diversification.

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