Omdia: Global TV Shipments Rise 3.6% in Q2 2026

Global TV shipments increased by 3.6% in the second quarter of 2026, reaching 48.8 million units. This growth was primarily driven by events such as the World Cup and Amazon's Prime Day sales, despite a market downturn and cost pressures resulting from inflation and rising memory prices. Advanced markets like Western Europe and North America experienced notable growth, while shipments in China declined by 15.1% due to the halt of stimulus programs. Technologies such as Mini LED and RGB LED saw significant expansion, with growing adoption of 4K resolution devices amid intensifying competition among major companies like Samsung and LG, leading to a shift in market shares toward newer technologies. Efforts continued to focus on improving picture quality, even as supply challenges and rising memory costs persisted, which could lead to higher TV prices in the near future.

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