جاهز للتشغيل
جاهز للتشغيل
Tourism in Turkey faces challenges due to rising prices and the declining purchasing power of foreign currencies, despite the continued growth in sector revenues, which reached $25.75 billion during the first half of 2026, with approximately 25.76 million tourists welcomed. The depreciation of the Turkish lira and the increasing cost of certain activities, such as a jet ski ride that jumped from around 20 pounds to 90 pounds, have led to a decrease in demand from European tourists, especially British visitors, whose numbers dropped by 11% in July. Nevertheless, tourism revenues remained high, as visitors' spending on food and clothing increased, threatening Turkey's competitive advantage as a low-cost destination, especially as some tourists are now choosing cheaper destinations outside of Turkey.
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