American Football Team Values Rise 31 Percent

The Dallas Cowboys team tops the list of NFL franchise valuations at $15.5 billion, making it the most valuable team for 2026 with a 21% increase compared to 2025, according to Sportico's assessments. The total value of league teams has reached $299 billion, with the average team value rising by 31% to $9.34 billion—marking the largest annual increase since 2020. Notably, the Cincinnati Bengals are among the least valued teams, ranking 32nd for seven consecutive years and considered one of the least valuable teams worldwide, despite all NFL teams being among the top 40 most expensive sports teams in the world.

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