جاهز للتشغيل
جاهز للتشغيل
The value of Shein has significantly declined after being estimated at more than $100 billion in 2022. Its current valuation now ranges between $25.7 billion and $26.8 billion, representing a drop of nearly 75% from its peak. The company, which started as a Chinese project in 2012 and launched its app in 2015, has established itself as a global brand offering fast fashion with diverse designs and low prices. It operates on a model that relies on automatic testing and reordering to quickly gauge consumer response, producing over one million designs annually. Despite increasing its revenues to $41.8 billion in 2025, its growth slowed noticeably to around 8% in 2025. Marketing expenses and shipping costs also rose, especially after some customs exemptions were eliminated, impacting profits and the company's market position. The valuation declines, coupled with regulatory challenges, trade wars, and customs restrictions in Europe and the United States, have contributed to the collapse of Shein’s valuation. The company continues to pursue a public listing in the Hong Kong stock market amid these ongoing difficulties.
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