Investors advised to watch PSL trends

The study explains that the poor performance of the stock market in September is largely linked to an increase in seasonal emotional disturbances, which cause feelings of depression and lowered morale as we transition from summer to autumn. This is attributed to sharp variations in the level of this disturbance between August and September, with September being the worst month for the market, experiencing an average loss of 1.1%, compared to gains of 0.8% in other months. Additionally, the influence of the autumn "Pumpkin Spice Latte" flavor, which is popular in September, reflects a psychological association that reinforces the impact of seasonal depression on market performance. While a market decline this month is not guaranteed, the higher probability points to weaker performance, prompting investors to exercise caution at the end of summer.

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