Saudi Pro League signs three new deals

The development of the Saudi Professional League Association aims to enhance its investments and expand its network of commercial partnerships. This will be achieved through signing contracts with three new local partners during August, bringing the total number of sponsors to 10 brands. The agreements include the inclusion of "Baja" as an official partner for two seasons, along with two contracts with "B Care" as an insurance partner for three seasons, and with "Onleq Coffee" as an official coffee sector partner. The sponsorships will commence with the start of the season. These partnerships represent diversification across different sectors and are supported by both local and international companies, strengthening the league’s position as a highly attractive sports platform for investment regionally and globally.

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