Shein considers Hong Kong listing

Shein plans to begin accepting investor requests for its initial public offering in Hong Kong, with a potential trading start date of August 28. The estimated valuation ranges between two billion and three billion dollars, with a target valuation of around 30 billion dollars. This is significantly lower than its previous valuation of up to 100 billion dollars, prior to growth slowdown and the recording of potential losses this year. The company aims to position itself alongside brands like Zara and H&M by improving profitability, with forecasts of profit growth between 2025 and 2028 that surpass some competitors. Shein faces challenges from customs duties and rising costs but is looking to reaffirm its position in the global fast-fashion market.

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