Most restaurant investors face a crowded market

A study conducted by the Saudi Association of Restaurant and Café Owners indicates that approximately 80% of investors believe the market in the sector has become saturated or crowded, making it difficult for brands to stand out. The industry faces numerous challenges, including rapidly changing customer preferences, rising operational costs, and regulatory compliance requirements. Additionally, recruitment challenges and low employee satisfaction—which stands at 46% compared to a national index of 61%—are also impacting the sector. The industry is further affected by some owners' lack of awareness of government support programs. Despite these challenges, the restaurant market continues to expand in cities like Riyadh and Jeddah, with sales reaching around 88 billion riyals in 2024. It is forecasted to grow to 108 billion riyals by 2030.

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