Seven opens first Asir entertainment center

Saudi Entertainment Ventures (SEVEN) launched its first entertainment destination in the Asir region called "SEVEN Abha," as part of a plan to develop a network of 14 destinations across 13 Saudi cities with investments exceeding 45 billion riyals. The goal is to support Saudi Arabia's Vision 2030 and stimulate the entertainment and tourism sectors. The venue was inaugurated under the patronage of the Governor of Asir, who emphasized that the project reflects the cultural identity of the region and contributes to boosting tourism and economic development. It is expected to attract more than 3 million visitors by 2030 and create 3,000 jobs. "SEVEN Abha" is part of the "Heritage Asir Alive" initiative and features a variety of entertainment experiences, including "Formula E Karting" and "Sin City Cinema." It is the first project to be completed among the company's initiatives in Saudi Arabia and represents a strategic step to strengthen the sector and achieve the goals of Saudi Vision 2030.

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