Asian criticizes FIFA's 20B Forward Foundation

The Asian Football Confederation expressed its displeasure over the International Federation's (FIFA) move to propose the establishment of "FIFA Forward," with a market value estimated at $20 billion, without prior consultation. The proposal aims to create a subsidiary commercial company to manage broadcasting rights, sponsorship, and World Cup operations, with a 20% stake to be sold to external investors to raise $4.2 billion. The funds are intended to enhance development programs and support national associations. The European Union Confederation rejected this step, considering it an overstep of red lines and an attempt to sell the soul of football, warning that the EU may boycott World Cup tournaments if these measures proceed.

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