FIFA plans to sell stake in $20B entity

The International Football Federation "FIFA" is considering selling a minority stake in a new business entity valued at $20 billion, aiming to raise billions of dollars from external investors, including venture capital firm "Thrive Capital," which is expected to be the primary investor. FIFA is working with J.P. Morgan Bank to close the deal, and the project is overseen by advisors such as former Liberty Media executive Greg Maffei. The new entity will focus on long-term investments in commercial franchises and cultural institutions, with Thrive Eternals acquiring a stake in the former San Francisco Giants team, serving as an investment tool aligned with FIFA's long-term goals.

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