Over 20 brands to join Al Baha franchise tour

More than 20 franchising brands will participate in the tour organized by the General Authority for Small and Medium Enterprises (Monshaat) in Al-Baha on August 3 and 4. The objective is to raise awareness about the franchising system and connect it with entrepreneurs and investors, supporting economic growth and exploring investment opportunities. The event will feature specialized workshops, a panel discussion on the role of franchising in supporting the economy, an exhibition showcasing brands and services, as well as consulting sessions with experts. The tour aims to develop the franchising sector and achieve the objectives of Saudi Vision 2030.

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