Swatch Swiss profits fall 6% first half 2026

Swatch's Swiss company reported a 5.8% decrease in profits for the first half of 2026, reaching 16 million Swiss francs. Despite this, sales increased by 2% to total 3.1 billion Swiss francs. The company expects improved performance in the second half of the year, driven by strong growth across all price segments. It also confirmed that the acceleration in May and June, continuing into July, will help enhance production capacity utilization and profitability in the coming period—especially following the launch of the Royal Pop watch in collaboration with Audemars Piguet, which garnered widespread attention.

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