FIFA sells grass from the 2026 World Cup final stadium for $2,800

The International Federation of Football (FIFA) has launched unique souvenir products that include real pieces of grass and earth from MetLife Stadium in New York, the host of the 2026 World Cup final. Prices start at $450 and can go up to $2,800 for the luxury edition. The production cap has been set at 2,026 units per category in order to attract collectors and speculators, as part of a strategy to generate over $11 million in profits from selling these items. This move aims to capitalize on sustainable revenue from ticket sales and memorabilia, with anticipated record revenues exceeding $11 billion. However, this initiative has faced broad criticism from fan associations and sports economy experts. They accused FIFA of prioritizing profits at the expense of fans, considering the step as adding financial burdens on supporters.

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