Saudi Arabia's international media presence increased by 240% over six years

Saudi Arabia experienced a significant increase in its international media presence from 2020 to 2026, with its coverage in traditional media rising by 82%, and on social media by 240%. This growth has reinforced the Kingdom's position as an attractive destination for foreign investment, with its market share increasing to 30% and climbing four places in the ranking of the most investment-friendly countries. Additionally, a survey revealed that 45% of participants in France are interested in investing in Saudi Arabia, with growing interest in modern technologies such as artificial intelligence, which 72% of respondents use to gather information about the Saudi market.

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