Elie Saab teams with H&M for October collection

An announcement has been made about a collaboration between Lebanese fashion designer Elie Saab and H&M to launch a luxury collection featuring women's and men's designs, along with accessories and shoes, scheduled for release on October 22, 2026. This is the first-ever partnership between H&M and a designer from the Middle East on a global scale. The aim is to offer elegant evening gowns, luxurious embroidery, and feminine cuts, all reflecting the opulence of Elie Saab, while also including a collection suitable for everyday wear. The campaign was shot in Paris to highlight Elie Saab's connection to the Parisian scene, featuring international models. The collection is expected to enable those yearning for a luxurious look at affordable prices, especially during the holiday season.

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