Kingdom entertainment events draw 45 million visitors in early 2026

During the first half of 2026, Saudi Arabia experienced an unprecedented surge in entertainment events, attracting over 45 million visitors. This reflects the growing domestic and international demand for the sector and its ongoing development. The industry demonstrated strong performance, with the number of operating companies increasing to more than 7,200, and over 2,500 licenses issued for entertainment activities and services. This is complemented by the role of the private market and regulatory initiatives, which conducted more than 8,500 inspection rounds and issued 1,127 classification certificates. The sector also achieved a visitor satisfaction rate of 96%, and more than 400 investors benefited from experience measurement tools. Additionally, 586 complaints were addressed to improve event quality, highlighting the sector’s role as a key driver of tourism and entertainment in the Kingdom.

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