Sydney Sweeney stars in new Novig ad

Sydney Sweeney starred in a controversial Novig ad promoting its prediction market platform, emphasizing betting on sports and related markets. The campaign sparked backlash over its portrayal of women and the gambling industry, boosting Novig’s valuation from $500 million to $2 billion. The ad targeted competitors Kalshi and Polymarket, which face criticism for market manipulation and regulatory challenges.

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