Nike's Decline: What Went Wrong

Nike has faced significant challenges over recent years, including declining sales, loss of major athletes like Kylian Mbappé, and a 75% fall in its stock value over five years. The company’s shift to a direct-to-consumer online model and reduced innovation in products are viewed as strategic errors that weakened its market position. Despite efforts to recover, Nike remains pressured by newer competitors and shifting consumer preferences, with plans underway to regain growth through cost savings and renewed focus on innovation.

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