Chili's Launches New Merchandise Featuring Cheese Pulls and Margs

Chili's has launched a new clothing line called the Suburban Collection, inspired by suburban culture and its relaxed atmosphere. The collection features various apparel and accessories, including rugby shirts, hoodies, jerseys, and jewelry, some of which are themed around its menu items and iconic chili pepper logo. Available since September 30, the collection aims to appeal to younger consumers and builds on Chili's recent popularity growth among Gen Z through viral videos and trendy menu items.

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