California tech boosts thrift fashion

The article discusses the rapid growth of the secondhand fashion industry, driven by California-based companies like The RealReal, Poshmark, and ThredUp, which leverage technology to make thrift shopping more accessible and mainstream. The market has expanded significantly, with consumers embracing vintage and recycled clothes, contributing to sustainability efforts and shifting industry norms. Major fashion companies and celebrities have helped destigmatize secondhand shopping, turning it into a fashionable, eco-friendly trend that appeals particularly to younger generations.

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