Lakers tickets may reach Dodgers-level prices

Thrive Eternal, led by incoming Lakers owner Joshua Kushner, is exploring strategies to eliminate ticket brokers and increase ticket prices, potentially raising the average Lakers ticket from $217 to $361 within two years. The plan aims to boost revenue by controlling resale markets and implementing dynamic pricing, similar to the Dodgers’ approach. Kushner's company has not yet received NBA approval for the sale, and the projections are aimed at demonstrating potential revenue growth rather than immediate price hikes.

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