Researchers examine Democrats' win over working-class voters

Research suggests that Democrats can better appeal to working-class voters by emphasizing populist rhetoric and focusing on economic issues, while avoiding divisive cultural positions such as defunding police, permitting transgender girls to compete in sports, or gun control. A study based on interviews with 40,000 adults indicates that candidates perceived as non-elite and prioritizing working-class economics are more likely to gain support. Cultural concerns remain significant, and politicians should address them authentically to succeed with this voter group.

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