Victoria Beckham's fashion firm becomes profitable

Victoria Beckham's fashion and beauty brand has achieved its first operating profit of £7.3 million for 2025, with sales rising 15% to £129.8 million. After 18 years of struggle, the company, where she is creative director, overcame years of losses and costly missteps to reach this milestone, with continued growth observed into the current year. The brand has diversified into beauty products, which now account for about two-thirds of revenue, with popular items like Satin Kajal eyeliners and Foundation Drops. Beckham's personal engagement and transparency have played key roles in connecting with consumers and boosting the brand's success.

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