NBC's EPL coverage proves successful

NBC’s significant investment in Premier League broadcasting since 2013 has successfully elevated soccer’s popularity in the U.S., with matches now attracting over a million viewers and a growing, younger audience streaming games. The coverage has helped increase the percentage of Americans identifying soccer as their favorite sport, supported by the popularity of recent World Cup viewership and cultural shifts like the success of the series "Ted Lasso." This expansion reflects soccer's emerging mainstream status in the United States.

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