Portnoy’s view on Pizza Hut’s name change

Pizza Hut has temporarily rebranded itself as “Hut” for the next 25 weeks to coincide with the 2026 NFL season. The company announced the change via social media and displayed a football-themed sign at a restaurant in Plano, Texas. The rebrand aims to leverage football season marketing, with support from Barstool Sports founder Dave Portnoy, who praised the move as strategically smart.

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