Gen Z: India's BJP targets Instagram

Indian Prime Minister Narendra Modi has shifted to a more casual and engaging approach on Instagram to connect with India's Generation Z, amid recent youth protests and social media activism. His new content includes selfies, candid videos, and slang, aiming to appeal to young voters who are increasingly influential in elections. Despite some positive reception, critics note that the BJP's social media efforts still struggle to effectively address youth concerns and control online narratives, highlighting the challenges in adapting political communication to modern digital platforms.

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