Katherine Kranenburg's Instagram Beyond Houses

Real estate agents are increasingly using social media to enhance their marketing and attract clients, with platforms like Instagram, YouTube, and TikTok playing a key role in generating leads. Katherine Kranenburg, a Newton-based agent with nearly 30,000 followers, has seen her buyer pool grow by 80 percent since ramping up her online presence, with many recent high-value deals resulting from her posts. She and others in the industry rely on targeted content, AI tools, and personal branding to stand out in a competitive market and reach potential buyers more effectively.

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