Swig’s ‘dirty soda’ expands amid investor hopes

Swig, a Utah-based beverage chain known for customizable "dirty sodas," is experiencing strong growth outside Utah, with stores performing 40%-50% better in other states. The company, operating in 23 states and aiming for around 200 locations by year’s end, has benefited from increased national exposure and social media interest. Savory Fund, which has invested in Swig, sees this success as part of a broader shift towards premium, customizable beverage options similar to the evolution of coffee.

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