MPA and ByteDance strike AI deal

The Motion Picture Assn. has reached an agreement with ByteDance to enhance copyright protections in its AI video and image tools, including Seedance and Seedream, following concerns from Hollywood studios about unauthorized use of copyrighted material. This marks the first such deal between the MPA and an AI company, addressing issues raised earlier this year when the MPA issued a cease-and-desist letter over content created without permission. ByteDance has since updated its AI tools to reflect stronger intellectual property safeguards.

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