Call Her Daddy host ends Unwell line

Alex Cooper’s beverage business, Unwell Beverage Co., launched in partnership with Nestlé in 2025, is set to shut down after planning to release more seasonal flavors. The brand, primarily sold through Target, offered electrolyte and wellness drinks marketed toward women but faced challenges amid broad market saturation and internal company issues. Cooper, known for her podcast, expanded into various ventures, but the beverage division is now ceasing production as part of her broader business diversification efforts.

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