Rachel Pizzolato persists despite Victoria's Secret rejection

Victoria's Secret is experiencing a significant resurgence under new CEO Hillary Super, with the brand’s stock up 74% this year and 311% over the past decade after a period of decline. The company is shifting away from its previous "woke" branding approach, which included featuring at least one biological male in its recent fashion shows, and is positioning itself to re-emphasize its core focus on sex appeal. The upcoming Victoria's Secret Fashion Show is expected to reflect this change, signaling a move to restore the brand’s traditional identity.

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