Fashion shifts focus to repairing, not replacing, for Gen Z

Retailers are increasingly offering clothing repair and sewing workshops to appeal to Generation Z consumers seeking sustainability and affordability. Companies like Levi’s, Primark, Uniqlo, and others promote in-store repairs and classes to extend garment life and reduce textile waste, though experts note these efforts have limited environmental impact compared to overproduction. Despite industry initiatives, economic challenges and consumer behaviors continue to pose obstacles to making repairs a widespread and profitable practice.

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