University to Offer Content Creation Major

Arizona State University will introduce a bachelor’s degree in content creation for the upcoming academic year, focusing on teaching students how to build audiences, brands, and careers online across various platforms. The program includes courses in video, podcasts, social media, and personal branding, with hands-on experiences in different international locations. Graduates will be prepared for roles in content strategy, digital influencing, and social media management amid a rapidly growing creator economy valued at $500 billion globally.

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