Former celebrity hotspot now crowded and costly

St. Tropez has become increasingly overrun by tourists and social media influencers, leading to concerns about the loss of its authentic charm. Once a quiet fishing village and glamorous celebrity hotspot, the town now faces overcrowding, rising prices, and the proliferation of luxury brand activations. Despite efforts to preserve its historic appeal, the area has shifted toward a highly commercialized and spectacle-driven destination.

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